18/03/2010

Main Task Final Film & Evaluation.



(We were advised that our final film would be better without the added photo scene at the end, if we were going to re edit this again that would be something we would consider.)

Evaluation

In what way does your media product use,develop or challenge forms and conventions of real media products?
Our final media product both develops and challenges conventions of real media products. Conventions exist to allow people to establish a social connection and our film allows our teenage age group to discuss and agree with the genre presented to them. Psychological Thrillers are often released for our demographic of 16-25, so we needed originality to stand out amongst others. Editing techniques like the use of split screen create a new outlook on these usually predictable scenes. We also considered the camera techniques, as these too are often predictable for this genre e.g. Hand held camera for suspense and drama.
We have also considered the characters and their conventional roles. The female character has mental health issues and suffers from alcoholism - which was a typical convention for other films of this genre. The character is both vulnerable but has a sense of fearlessness which challenges the conventions that she will run from danger. What makes our film different is the role of the male, who in comparison appears helpless to her situation instead of being the strong heroic stereotype often expressed in other films.
Our film remains original but not so far from the conventions its not recognised by our chosen genre. The film will attract audiences and hopefully keep them engaged throughout due to our clever editing techniques and original storyline. The title of our film is not conventional to our genre who tend to use name of the evil character (Hannibal) oran element of the story that is quite dark in nature (Dark Wood). Along with the simplistic title fonts it could appear like a romantic tale but as we know the story has a twist, which will keep the audience focused on our story.

How does your media product represent a particular social group?
Our film represents the social group of teenagers. Our film both develops stereotypical views and also challenges our opinions of this age group.
The male character is represented as a sensible person who is obviously grieving for a loved one - showing a sensitive side not often seen when representing male characters.
The female character represents the stereotypical beliefs that all teenagers party and drink themselves into unconsciousness. The female character's actions are topical with the new stories today (that females are more likely to binge drink and find themselves in the gutter or unaware of dangers such as traffic). Her scruffy appearance and lack of interest as she walks shows she has no care for her looks and well-being. In contrast the male character appears smart and takes care to look as he crosses the road. They both could represent class differences or perhaps the stereotypes we have become accustomed to.

What media institution might distribute your media and why?
Our production company, as you know was 'Funky Monkey Productions' dealing with all aspects of the filmaking process. If we were doing this for real would need funding from other companies to create a film that would best attract viewers.
As our film is relatively low budget and British made we would be more likely to get support from a British based institution. Hollywood companies wouldn't be interested due to the fact that our small production wouldn't attract large profits. Therefore i would expect a company like Film4 to distribute our film. This would allow our film to be open to audiences in both the cinema and perhaps their TV channel as well. Film4 supports British based films and raises their profiles because of their well know and trusted name. Our film would be likely to achieve success to the best you could expect with a company like Film4 behind us.

Who is your considered audience?
Our chosen demographic was an age group of 16-25 year olds. This was because we had found from previous research that this age group were more likely to watch films, and the films they did watch were likely to be of our chosen genre.
Also we could not of lowered this age group due to the restrictions on age certificates that i had researched before hand. We were therefore aiming to get a certificate rating of 15 to make it more available to our age group. If the certificate was to be lower we would be unable to attract the age group we wanted as it would appear too childish perhaps or unappealing to the psychological thriller fan base.
Older age groups may also take an interest to our film but would not be directly targeted as the audience by us. They may just be interested for the genre or intriguing storyline.

How did you attract and address your audience?
We first used the genre of psychological thriller to attract our audience. Although there is great demand for this genre, not many have been made well in recent years. This combined with our storylines originality helped us to attract viewers. The audience may also be attracted by the representation of their age group in our film. They may see themselves in the characters and relate to the story being expressed. This would attract them to discover more about the story and those who could not relate may be able to understand how others are effected by teenage issues.
When it comes to actually advertising the film - if it were to be realeased, we would make use of the social netwroking sites as before to get a fanbase together before it actually goes to the cinema.

What have your learnt about technologies and processes in construction?
During the process of making our film i have learnt a great deal about the technology used to produce our finished product. We had to adjust to the new technology and take time to learn new techniques and understand how to get the best from our software. I had to get used to using the camera on a tripod and spend time on how to get the best shots from the small hand held device.
Editing was also difficult at first. I had never used CS4 before and was only used to simple editing software such as Windows Movie Maker. We had to spend time experimenting with clips and working out how to best make the software work for our film. As we had difficulty with sound previously, we decided to leave it out of our final film and use the editing software to our advantage with a great soundtrack overlapped.
The processes of making a film were easy enough to grasp and as a group we found it easy to produce the film to the best of our ability. We also had time to re film and look at production in detail.

I have also become confident in using blogs - something which i had never been able to do before. Finally i have learnt techniques to include links, photos and videos on the blogs using embedded codes and Html, which i hadn't done before either.

Looking back from the Preliminary task, what have you learnt in progression to the full product?
Looking back to when we first began filming for our preliminary task, i believe we have learnt alot. When we filmed scenes for the preliminary we only filmed what we needed. We learnt from mistakes and for the final film we over filmed everything to edit a version that is free of imperfections like a lack of sound.
We also learnt how to improve filming techniques and how to use the tripod to our advantage when getting smooth panning and steady zooms. I used to re film whole sections to create perfect scenes but now i have learnt this is not necessary as editing together small parts also works just as well.
Editing was a struggle for the preliminary and we took a long time trying to work out the complicated software. As we got used to CS4 we were able to experiment more and eventually come up with our final film in half the editing time it took for the preliminary.
Due to poor sound technology on both the camera and microphone we decided to not include sound in our final film. This allowed us to re film scenes without the worry of sound transitions and breaks in diegetic sound.
Finally, from the preliminary task to main task i have learnt all that is needed to produce a film and feel with this knowledge i would be able to create visually effective films like this in the future.

Main Task Target Audience.

Although our teacher had previously watched our Rough Cut, we decided to create a group online for our chosen Demographic to express their opinions. We chose a popular social networking site - Facebook. We chose this because we felt this would be the easiest way for a large sample of 16-25 year olds to view our video clips.
As administrators we could also control who saw it (chosen demographic) and check for the feedback and comments that people had left.
Publishing online allowed people to view it in their own time and post their opinions for everyone to compare and evaluate.

Film Industries themselves use Facebook to increase their films advertising potential and the influence of these popular sites are attracting more people to the cinemas again. Therefore we knew this opportunity would benefit our group when it came improving our final film.
We knew that our Demographic category were most likely to be using one of these social networking sites and felt that this was the best way to carry out this kind of research.
In conclusion we felt we could of put this site up earlier to really get the best from their comments. We could of spend more time effectively resolving the key issues that were mentioned.
Key Issues -
Vague connection between the male and female character. However as this is the opening two minutes you wouldnt expect the connection to be well established yet.
Lighting
was an issue in the Girl's scenes. They were too dark and you couldnt see what she was holding as she came out of the shops. Also the camera distance was wrong and out of focus. This was a point also made by our teacher so felt it was a key point to improve on.
Finally music was another issue. Many felt that the music was too repetative and didn't make a clear distinction between the characters. This could confuse or annoy some viewers causing them to lose interest. We knew this was a key problem that had to be delt with because it is crucial that we keep our audience gripped in the first few opening scenes to keep their interst throughout.


Facebook Group Link - http://http//www.facebook.com/home.php?#!/group.php?gid=119822351367780&ref=ts

Main Task Re Shoots.


16-04-10 (11.45am - 12.45pm)
Location - Nisa Shop, filming Girl's scenes.
Characters Involved - Laura.
Camera Crew/Photos - Kayleigh & Grace.

Costume - Rose Dress & Hoodie.
Props - Vodka Bottle.

This Re shoot was scheduled to make improvements to our final film. The footage shot on this day was going to be used in the final edit for our final film. However we could re shoot this again if we want to maintain a high standard.
Things being re filmed -

The Girl's shop scenes to get the same distance between Nathan's shots for the split screen. This will need to be cut and edited as the shop railings obstruct the view.
Added the smashed vodka bottle scene, which was laid on the road and zoomed into. Will edit in the white flash and sound effects later.
Re shot the front door with Laura leaving to create the same distance to Nathan.
The Girl will be edited to black and white now instead of night shots. This will still create the contrast between the Girl and Boy, but means we are able to control the brightness and as the days get longer and we are able to control when we film as apposed to having to wait for the sun to set.



22-04-10 (1.30pm - 2.45pm)
Location - Shops & Laura's house.
Characters Involved - Laura.
Camera Crew/Photos - Kayleigh & Grace.
Costume - Rose Dress & Hoodie.
This was the last Re shoot filming stage and all filming is now complete. The footage shot today was shot to enhance our final film and was taken from advice we were given by our teacher when he watched the Rough Cut version.
Things being re filmed -
The Girl's scenes near the shops.
The Girl's scenes at her house coming out of the front door and leaving.


Re Shoots will help us to improve our final version and enhance it from the viewers prospective. We listened to the viewers advice, which would count for a lot if this was a real film when it came to advertising, promotion and post production.

Main Task Research Age Certificates.


Taken from - http://www.sbbfc.co.uk/

DVDs/Films are classified by a Board of Directors, Presidents and Vice Presidents who take responsibility for the certificates. They consider such issues as:
Violence
Weapons
Imitable Techniques
Sex
Sexual Language
Sexual Violence
Drugs
Horror
Criminal Activities
Language
Theme
Tone
Discrimination

U = Universal for ages 4+
Only allowed mild language e.g. Damn and Bugger.
Only kissing and cuddling can be shown, can have some sexual reference but can't focus on it.
May have brief scenes of danger, fight scenes or scary scenes, but may be more comical or have a 'baddie' and 'hero'.
No references to Drugs.
U certificates will contain positive messages and happy endings for children.

PG = Parental Guidance for ages 8+
Can include some challenging issues like bereavement or racism, but won't be condoned or glamorised.
Bad language will be mild e.g. S**t, but not used aggressively.
Can have reference to sex but lacking in detail.
This is the same for Violence and Drugs, they can make a passing reference but nothing to disturbing.


12/12A = 12 Accompanied for ages 12+ alone, or younger if with a person 18+
May have strong language e.g. F**k, but must be infrequent.
There is some allowance for puns on strong language.
Discriminatory language may be present but not endorsed.
Sex may be briefly portrayed but nudity must be discreet.
Moderate horror is allowed if not to frequent.
Dangerous behaviour such as suicide may be present but not dwelled upon.
Drugs may be present but infrequently.

15 = for ages 15+
Allowed to portray:
Strong Violence.
Frequent language e.g. F**k.
Portrayals of Sex, both verbally and actively.
Nudity.
Brief sexual violence scenes.
Discriminating language and behaviour.
Drug taking.
Occasional Strong terms e.g. C**t.
Horror can be strong but not strong in gore.
Only strong substance drug abuse will not be in a 15.

18 = for ages 18+
Allowed to portray:
Strong issues.
Violence.
Sex in real time not brief cut scenes.
Sexual Violence and activity.
Language.
Horror, with blood and gore.
Discriminating language and behaviour.
Drugs as long as they are not promotional.


From this research i can conclude that our film would probably be certificated at 12 or 15. Our film deals with frequent issues of alcohol abuse and bereavement and would definitely be unsuitable for younger viewers as it depicts a dark and vulnerable side to life.

Main Task Rough Cut.


Our teacher watched our rough cut, which allowed an outsider to view our film as an audience would for the first time. He was able to give use some ideas for improvements and guide us to complete our final version -

Door frame Laura shot too dark - Re shoot lighter.
Laura shop scene too far away, out of focus - Re shoot same distance.
Split screen needs to be the same distance away.
Split screen needs to be blended more subtly - Laura side too dark.
Transaction between car and graveyard - needs improving/better music.
Cut car headlight scene - add in smashing bottle.
Bottle - cut from Laura walking to close up of bottle smashing.
Bottle smashing could link to white flash.
Add in phone call after Laura looks at teddy - Nathan doesn't answer.
Nathan is supposed to wake up in the morning - yet his phone reads 12.30 ish.

In Evaluation we felt our Rough Cut was a good stepping stone to our final version and allowed us some feedback to develop our skills further, kind of like an early screening for a real film. We will also consider our target audience and get feedback from them aswell. We will add extra filming dates and be on schedule to finish by May.

Main Task Practice Split Screen.

I wanted to experiment with the editing software Adobe Premiere Pro CS4 to see how our Split Screen effect would look. For the Main Task Kayleigh will be editing but i wanted to understand the process and learn to use the software.

The Process

I took both clips filmed on the left and right and layered them together. I then added a video effect, transform, crop. You crop the left video 50% and the same for the right. When played together as a layered video the images appear to be together.

Problems

The subject in the video has to be to the very far side of either the left or right or you risk chopping part of the main focus off. Also There was a problem when both videos were split that meant they froze as you will see in the video. This will need to be resolved for our final version as it takes away the effect that we wanted to create. The process is quite difficult but with practice it would become easier to create Split Screen videos.

Main Task Process Diary - The Editing.

We began editing towards the end of February and into the beginning/middle of March using Premiere Pro CS4. We initially created a rough cut to establish the correct scenes, create flow and experiment with our music and split screen techniques. We then made changes during refilming and the final edited version was finished by May. As a group we had previously experienced some difficulties using CS4, when we edited both the Preliminary and Juno projects. We therefore understood that we would need to allow enough time to edit our final piece and gain enough experience to use the software to the best of our ability.

Main Task Filming Permissions, Health & Safety.

We thought we would need to ask permission to film in Paston church & the Nisa shop, however when it came to the days of filming no one was around in the church to ask, so we filmed and were aware that we could be asked to move if it caused a problem.The Nisa shop didn't seem to have an issue with it either. When it came to filming outside the shop, we made sure we were not causing a hazard to passers by and people in their cars (as we were quite close to a road and car park). There was always a member of our group next to the camera to look for anyone who would cause an obstruction or if we would need to move on. When filming the scenes where the Girl would be ran over we chose a quiet road down Gunthorpe to create less distractions and problems to other people. It was also safer for Laura as it meant we could shoot on the road for long periods without the traffic.
When it came to smashing the glass vodka bottle during Re shoots we made sure we smashed it within a plastic bag to prevent shards of glass harming others, therefore making it easier to clear the scene afterwards.

Main Task Process Diary - Day 7 (18-03-10)

Location - Girls House/Street, filming Girl's final scenes.
Characters Involved - Laura.
Camera Crew/Photos - Kirsty.
Costume - Rose Dress & Hoodie.
We finished these scenes as the last ever shoot and last Girls scenes. We filmed again at night to consider continuity. We had to consider the fact that to create the split screen we needed the Girl to remain to the left and made sure we filmed this way.

17/03/2010

Main Task Process Diary - Day 6 (17-03-10)

Location - Boys Bedroom & House/Street, filming Boy's final scenes.
Characters Involved - Nathan.
Camera Crew/Photos - Laura & Kirsty.
Props - Teddy & Bed with covers.
Costume - Bed clothes & Suit.
We filmed these scenes to finish the Boys scenes completely. We filmed during the day to remain realistic to our story. We took into account continuity and may have to darken some of our footage during the editing process to best match the weather that we had in the Boys previous outdoor scenes a few weeks ago.