18/03/2010

Main Task Target Audience.

Although our teacher had previously watched our Rough Cut, we decided to create a group online for our chosen Demographic to express their opinions. We chose a popular social networking site - Facebook. We chose this because we felt this would be the easiest way for a large sample of 16-25 year olds to view our video clips.
As administrators we could also control who saw it (chosen demographic) and check for the feedback and comments that people had left.
Publishing online allowed people to view it in their own time and post their opinions for everyone to compare and evaluate.

Film Industries themselves use Facebook to increase their films advertising potential and the influence of these popular sites are attracting more people to the cinemas again. Therefore we knew this opportunity would benefit our group when it came improving our final film.
We knew that our Demographic category were most likely to be using one of these social networking sites and felt that this was the best way to carry out this kind of research.
In conclusion we felt we could of put this site up earlier to really get the best from their comments. We could of spend more time effectively resolving the key issues that were mentioned.
Key Issues -
Vague connection between the male and female character. However as this is the opening two minutes you wouldnt expect the connection to be well established yet.
Lighting
was an issue in the Girl's scenes. They were too dark and you couldnt see what she was holding as she came out of the shops. Also the camera distance was wrong and out of focus. This was a point also made by our teacher so felt it was a key point to improve on.
Finally music was another issue. Many felt that the music was too repetative and didn't make a clear distinction between the characters. This could confuse or annoy some viewers causing them to lose interest. We knew this was a key problem that had to be delt with because it is crucial that we keep our audience gripped in the first few opening scenes to keep their interst throughout.


Facebook Group Link - http://http//www.facebook.com/home.php?#!/group.php?gid=119822351367780&ref=ts